Industrial production causes enormous environmental damage by polluting air and water. The progressing climate change, the increasing pollution of our oceans and ever scarcer resources are the reasons for our rethinking and our growing environmental awareness.
Our ecological and sustainable performance focuses on responsible and environmentally friendly production. In this context, the support of European textile companies, short delivery routes and an energy and resource-saving production process are of enormous importance to us.
In the search for a suitable fabric that is less harmful to the environment and at the same time provides the highly functional properties for our sports fashion, we came across functional materials made from ECONYL® yarns. Learn More
With 10,000 tons of ECONYL® raw material:
13,100 tons of waste removed
70,000 barrels of crude oil saved
54,000 tons of CO2 emissions avoided
We use the SeaCell fiber – the power of the sea – for a sustainable, fashionable sports collection. Learn More
This functional fibre is obtained from the brown seaweed Ascophyllum Nodosum from the Icelandic fjords and cellulose. Natural additives in the form of seaweed particles give our shirts outstanding properties.
After harvesting, the brown seaweed is dried, crushed, ground and finally bound into the cellulose fibres.
The seaweed used stores the amino acids, iodine, various minerals such as magnesium, calcium, potassium, phosphorus and trace elements. They also store iron and various vitamins such as A, B, C and E. The use of Sea-Cell has a skin protecting and anti-inflammatory effect for humans.
The brown seaweed reduces skin aging as it improves the skin’s ability to retain moisture. The natural additives with a positive effect on the skin are permanently integrated into the cellulose fibre.
In addition to the use of alternative and innovative resources and our ecological responsibility, we want to strengthen our sense of duty as a company towards the environment through our social commitment. In this context, we attach great importance to ethical production in Germany and the support of relevant organisations such as WWF, OceanCare, or Greenpeace – Protect our Ocean.
The starting point for the development of our sports fashion is the promotion of the circular economy. Learn More
Our sports fashion articles made of the so-called ECONYL® yarn are produced from waste materials from the sea, such as fishing nets. Through this transformation process, corresponding waste can be returned to the technological cycle.
- Reduce the ecological footprint of the fashion industry – by using alternative fibres from, among others, regenerated fishing nets, natural functional fibres from algae and a German production facility
- To create a fashionable and at the same time sustainable offer in the sports fashion industry without having to make compromises.
- To motivate society and other companies to increase consumer awareness and environmentally friendly production through our business activities.
- Bringing more simplicity into everyday life, through safety in fashionable expression and carelessness in ecological performance.
Our vision is to make fashionable consumption more sustainable and conscious by questioning purchasing decisions and spreading the circular economy in society.