O’ave is a sustainable fashion label based in Hamburg, which combines a passion for fashion, sports and acting sustainable.

Due to the current environmental developments and a degree in fashion and textile management, the desire arose to establish a sustainable and trend-oriented fashion label.

We have started to rethink and change our consumer behaviour and actions. Integrating ecological and social responsibility into our company is an affair of the heart for us.

Contrary to the trend of “throw-away fashion”, O’ave stands for durability and quality in sports fashion. Sustainable action is very important to us. For this reason, we produce exclusively in Germany and use high-quality materials, such as fibers from regenerated fishing nets or algae from the ocean.

It is easy to get lost in the flood of information about a sustainable lifestyle. But we believe that it can be very simple. That’s why we work every day to further improve our innovative fibers and our production for you. Move it. For the love of the sea. With O’ave.

The beginning of our story is a journey through Thailand together. In our experiences we have experienced conditions that have shocked us. The beaches where children play and fishermen earn their living were full of plastic bottles, nets and other rubbish from the sea.

It is a matter of the heart for us to work exclusively with German and European partners. Accordingly, we want to keep our ecological footprint as small as possible.


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